Brandon Eller

Jewish Family Service Website

I was hired at JFS in a newly created position to help them finish rebuilding their website. Their old site was very outdated, not responsive, and built on a platform that made the smallest updates time consuming. We moved the new site to a WordPress platform and worked with an agency on the initial design before I took over the project.

Challenge: Adapting another agency's custom template and building off of it.

Solution: Working with the remaining members of the original agency to learn how they structured the site. I also spent some time rebuilding some functions and templates that worked better with our organization's needs.


Challenge: Potential broken links from different sources.

Solution: For this, I made an excel document with hundreds of urls that I had gathered through analytics and web scraping tools. I mostly used RegEx redirects to capture as many old urls as I could and used wildcard redirects for the areas that kept their hierarchy.


Challenge: DNS issues on a sensitive internal network.

Solution: I worked with our IT team to make sure we have everything in order to point our domain to the new website host. Most issues were mitigated, but we had one where the website ran slowly on the organization's network. After researching the potential causes, I suggested adding in the 'www' subdomain since the root domain was being used by our network. That seemed to fix it and there were no other issues.


After we launched, I continued to add new functionality to the site and it became an open ended project that could grow and change with our organization. Some of the elements I built included:

  • interactive navigation that shrinks when you scroll down;
  • cross marketing slider at the bottom of pages;
  • new section with it's own branding for our Center for Jewish Care programs;
  • custom templates and functions that can be re-used and save time;
  • smaller design updates to enhance user experience like blocks to separate content, modern form styling, and improved search functionality.

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